About Niche Cover Limited
Founded in 2020 by industry experts to create a trusted distribution platform for motor trade insurance.
Our Story
Niche Cover Limited was founded in 2020 by the owners of three specialist motor trade brokers who recognized the need for a trusted, technology-driven distribution platform in the motor trade insurance market.
Drawing on decades of combined experience in motor trade insurance, our founders created Niche Cover to bridge the gap between quality brokers and insurers, providing a compliant, transparent, and efficient distribution channel.
In 2024, we significantly strengthened our position through the acquisition of CoSaint, a respected motor trade combined wholesaler. This strategic purchase expanded our product offerings, brought in a wealth of experienced industry professionals, and cemented our ability to deliver a broader, more competitive range of motor trade insurance solutions.
Today, we continue to focus on building long-term relationships based on trust, technology, and mutual success, always putting compliance and transparency at the heart of everything we do.
Leadership Team
Our experienced leadership team brings decades of motor trade insurance expertise to guide our strategic direction.

Kevin Ware
Managing Director
Kevin brings extensive underwriting experience and leads our strategic vision, providing crucial risk management oversight and protection for our insurer partners through proven underwriting expertise.
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Chris Phillips
Commercial Director
Chris leads our commercial strategy and broker relationships, bringing deep expertise in motor trade insurance distribution and partnership development.
Connect on LinkedInOur Core Values
These values guide everything we do and shape how we work with our partners and clients.
Expertise
Deep knowledge of motor trade insurance built through years of industry experience
Integrity
Honest, transparent dealings with all partners and stakeholders
Technology
Cutting-edge systems and processes to deliver efficient, reliable service
Partnership
Long-term collaborative relationships focused on mutual success
Security
Robust security measures protecting all data and transactions
Our Mission
To provide the motor trade insurance market with a trusted, compliant, and technology-driven distribution platform that delivers exceptional value to both brokers and insurers through transparent, efficient, and secure operations.
Our Vision
To be the leading motor trade insurance distribution platform in the UK, recognized for our expertise, integrity, and innovation in connecting quality brokers with capacity providers through cutting-edge technology and unwavering compliance standards.
Our Journey
Company Founded
Niche Cover Limited established by experienced motor trade insurance professionals
Platform Launch
Proprietary technology platform launched with initial broker and insurer partnerships
Network Expansion
Significant growth in broker network and introduction of advanced fraud detection systems
Continued Innovation
Ongoing technology enhancements and expansion of our trusted distribution network
Acquisition of CoSaint
Purchase of the business and assets of CoSaint, a specialist motor trade combined wholesaler, significantly expanding our product offerings and bringing in a team of highly experienced industry professionals
Additional Capacity Added
Expanded our insurer panel with additional capacity, strengthening our ability to deliver competitive motor trade insurance solutions across the broker network
Join Our Network
Become part of our trusted network of brokers and insurers. Let's build better distribution together.